Ted Baker is a British fashion brand specialising in contemporary street fashion and event-wear. During the Covid-19 pandemic the Ted Baker Street Party Sessions were created as a way to connect young British artists to Ted Baker’s consumers through a series of virtual concerts hosted on YouTube and supported by a social media marketing campaign.

My role in the campaign was to create organic social media posts from concert footage, interviews with the artists, and content captured in the Animal Crossing© virtual storefront. I also created animated stickers and end frames for social media and digital screens.