Ted Baker is a British fashion brand specialising in contemporary street fashion and event-wear. For Ted Baker's Black Friday social media campaign we wanted to focus on the joy of the sale. Several 3D backgrounds were designed to embody the feeling of finding the perfect deal. Product imagery was added to refresh the campaign before the sale season ended.

 

My role in the campaign was to animate and render the 3D elements as well as to adjust the layouts and type animation on the campaign extensions.