Deliverables

Ideation
2D Animation
Storyboarding
Style Frames

Puma is a German sportswear brand and one of the oldest streetwear brands in the world. Puma put out a brief to create organic social media content for them to extend the roll out of their Cali Sport shoe.

The challenge was to create a short piece of content that would explain the heritage of the shoe and its progress into a streetwear staple. The animation needed to communicate the shoes’ Californian tennis roots, whilst also showing its urban edge. Its core demographic was 16-25 year olds who already have a strong sense of what is trending in fashion. One master piece of content was created, additional collateral was pitched to Puma to push the roll out further.