Piccolo is the UK’s fastest growing food start-up. This growth was supported through an always-on social media strategy. Thus engaging with mothers between the ages of 25-40 was the primary focus. My role was to support these social media channels through 'The Kitchen Project'. I created an 8 episode video series that presented easy solutions to frequent food problems for new mothers. To bolster the campaign I created short form content daily that acted as a sales driver and influence piece.