OneForOne & British Red Cross
OneForOne is the brand for Piccolo's annual charity drive. In 2018 we partnered with the British Red Cross (BRC) to raise awareness of a lack of access to quality food for refugees’ children. I was briefed to create an explainer film using the BRC’s statistics to show the lack of government support for vulnerable people. In doing so also encourage consumers to buy Piccolo knowing that it would ensure a good meal for a disadvantaged child over the Christmas period.