GLUG is an events and networking company that aims to drive innovation and create spaces for authentic connection. GLUG put out a brief as part of their 2021 #protestbydesign campaign to create a 15-30 second motion piece to support Pride across the world. It needed to communicate Pride’s origins and encourage their audience of 25-35 year old creatives to participate in a campaign to design protest art. A master piece of creative was made and additional assets were pitched that would allow the audience to interact with the campaign on their social media channels.