Expedia is an American travel technology company that includes Expedia, Hotels.com and Vrbo. The brief was to drive more customers to download and use Expedia’s holiday booking app. The animation was to put a dual focus on the features of the app and ideal holiday scenes to drive user sign ups.

 

For the campaign I created the master social media templates for the UK market and ensured that assets were consistent as the campaign was rolled out to multiple markets across North America, Europe and Asia.